Andy Yeh, General Manager of OneAD, introduces Emotional Bonding Science (EBS) as the company’s strategic response to today’s fast-changing advertising environment.

At the 2025 Advertising AI Summit, OneAD presented a new vision for intelligent advertising, centered on its AI Advertising Brain and the strategic positioning of SuperDSP as the foundation for the industry’s first Agentic AI DSP.

These innovations are built upon the core concept of Brand Emotional Bonding Science. By leveraging three proprietary data sets and multiple AI Agents, OneAD enables continuous optimization across five key cognitive functions. The result is precise interception of consumer intent and scalable growth in both brand favorability and sales performance—ushering in a new era of digital advertising technology. 

“OneAD is proud to introduce the AI Advertising Brain, our core framework for intelligent advertising,” said Joyce Lee, CEO of OneAD. “This vision is being realized through SuperDSP, a platform built around five key advertising functions: memory, execution, learning, understanding, and decision-making. The system is designed to enhance campaign efficiency through human-AI collaboration, and we remain committed to advancing toward fully automated advertising powered by Agentic AI.”

Joyce Lee, CEO of OneAD, shares the company’s long-term vision for Agentic AI and the evolving role of intelligent automation in digital advertising.

Emotional Bonding Science: Driving Scalable Growth in Both Brand Affinity and Performance

As digital experiences become more fragmented and consumers grow increasingly selective, many brands are facing new pressure to move beyond short-term conversions. Attention is fleeting, loyalty is declining, and acquisition costs are rising.

OneAD’s response is Brand Emotional Bonding Science (EBS), a strategic framework that leverages AI and data to strengthen emotional resonance while maintaining performance outcomes. The goal: to help brands build both affinity and impact in measurable, scalable ways.

“In a competitive and data-transparent market, it’s easy to get stuck chasing immediate results,” said Andy Yeh, General Manager of OneAD. “But brands that lack emotional differentiation will struggle to remain relevant. Every impression should not only be seen, but also remembered and chosen.”

The AI Advertising Brain: Five Functions, Three Data Foundations

Inspired by the structure of the human brain, the AI Advertising Brain organizes campaign intelligence around five interconnected functions: memory, execution, learning, comprehension, and decision-making. These functions are powered by OneAD’s tri-layered data system:

  • Audience Base
  • Product Base
  • Shopper Base

This comprehensive framework allows the platform to interpret consumer behavior, generate emotionally resonant creatives, and optimize content in real time. Enhanced with a Retrieval-Augmented Generation (RAG) knowledge center, the system enables campaigns to learn from each interaction and improve continuously. By connecting real-time AdTech data with long-term MarTech applications, the AI Advertising Brain creates a full-loop system that supports both immediate activation and sustained brand growth.

Commerce Ad: Activating the “Buy Anywhere” Consumer Journey

To align with evolving shopping habits, OneAD introduced Commerce Ad, a new offer that brings transactional opportunities to any digital surface. By transforming media placements into shoppable experiences, brands can engage high-intent consumers at key moments, driving real-time conversions without disconnecting from long-term brand goals.

Currently in a pilot with selected brand partners, Commerce Ad expands OneAD’s application of Agentic AI, offering a practical tool for brands seeking measurable outcomes and market adaptability.

SuperDSP: A New Era of Intelligent, Automated Advertising

At the summit, OneAD announced the phased development of SuperDSP, a platform designed to serve as the foundation of an Agentic AI-powered advertising ecosystem. Built on the cognitive architecture of the AI Advertising Brain and informed by real-world tools like Commerce Ad, SuperDSP is currently positioned as an intelligent co-pilot—augmenting human expertise with AI precision across planning, optimization, and execution. As development progresses, it is designed to evolve toward a fully autonomous system, delivering greater speed, scale, and strategic impact.

Guided by a vision to elevate both performance and brand meaning, OneAD continues to shape the next chapter of advertising through scalable, AI-driven solutions.

If our work sparks any ideas or opportunities, we’re always open to meaningful conversations. Send mail to : Hello@onead.com.tw