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關於 OneAD

OneAD 是專注於數位影音廣告科技的影音廣告運營商(Video Ad Operator;VAO),我們期許利用數據與技術的力量幫助建造蓬勃的影音廣告產業,提供顧及網路使用者體驗、媒體經營、廣告主效益多贏的正向影響力。

我們專注於程序化影音廣告科技的開發與創新,致力於以 AD Tech 發揮影音廣告格式在網路環境最佳的品牌傳播,以 Media Tech 協助優質網路媒體流量變現,並以 Data Tech 建立模組因循網路歷史軌跡幫助廣告主觸及目標受眾。

OneAD Cookie 使用政策

OneAD 的目標

我們尊重與保護每位閱聽眾的隱私權,同時致力創造最美好的廣告體驗。

OneAD 如何與收集那些資料?

當閱聽眾瀏覽 OneAD 所推播的廣告,或進入有 OneAD 廣告投放的頁面時,OneAD 會針對包含但不限於下列行為自動搜集數據:網路服務提供商、瀏覽器類型和版本、作業系統和裝置類型、廣告觀看時間、廣告互動行為。此目的在於提供與閱聽眾行為喜好更相關的廣告內容。所有收集資料都基於 cookie 的技術,其中不包含閱聽眾的個人識別資訊 (Personally identifiable information;PII)。

OneAD 如何運用所收集到的資料?

當 OneAD 基於 cookie 收集到各項資訊後,會將資料應用於包含但不限於 : 推估使用者輪廓、廣告智能優化以及 OneAD 所提供給媒體合作伙伴、合作的第三方市場研究公司、廣告代理商、及廣告主的相關服務(如:廣告戰情室 OneBrandMaster 與受眾管理大師 OneID Audience Manager)。OneAD 根據 cookie 所連結到的瀏覽、廣告觀看等行為來推估最適切的廣告並推播數位廣告(例如:興趣為基礎的個人化廣告Interest-Based Advertising)

跨渠道優化您的廣告體驗

為提供閱聽眾更好的廣告體驗,透過 OneAD 所推播的廣告中,部分廣告含有以 cookie 為基礎的追蹤技術,讓閱聽眾能在不同媒體、渠道中有交互相關的廣告體驗,其中渠道包含但不僅於 Google 及 Facebook,而其優化體驗包含但不僅於閱聽眾能接收連續有相關聯廣告資訊、可能感興趣的資訊、避免接收重複廣告⋯⋯等。

如何取消此項追蹤技術?

OneAD 所使用的追蹤技術基於 cookie,遵守數位廣告產業的自律原則(industry self-regulatory principles for IBA),不牽涉到任何個人識別資訊,若想取消此項追蹤技術的應用僅須清除瀏覽器上的 cookie 即可。

清除 cookie 教學參考 :

Chrome : https://support.google.com/chrome/answer/95647

Firefox : https://support.mozilla.org/zh-TW/kb/delete-cookies-remove-info-websites-stored

IE: https://support.microsoft.com/zh-tw/help/278835/how-to-delete-cookie-files-in-internet-explorer

Safari :https://support.apple.com/kb/ph21411

Edge : https://support.microsoft.com/zh-tw/help/10607/microsoft-edge-view-delete-browser-history

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About OneAD

Established in 2010, OneAD is a video ad operator that integrates sophisticated ad tech, media tech and data tech capability to offer unique data-driven ad solutions including programmatic serving, audience targeting and compelling creative ad formats. According to comScore’s report May 2019, OneAD has a 99.2% mobile reach in Taiwan market. OneAD has also been awarded APAC top 10 “Big Data Solution Provider” by CIOoutlook in 2018, as well as “The 10 Most Innovative Companies in Machine Learning” by Analytics Insight in 2019.

OneAD Cookie Policy

OneAD’sGoal

OneAD recognizes the importance of privacy and is committed to providing transparency and control over the use of the data in online advertising. OneAD employs technology that collect and uses data to help deliver more relevant online advertising and for reporting purposes.

How does OneAD collect those data?

OneAD collects data through web tags integrated within the publisher’s web page. Data are automatically collected when an audience view our video ad or visit a page with OneAD’s ad formats embedded, including but not limited to internet service provider, web browser version, operating system and device type, viewing time, and ad interaction behavior. All data collection is based on cookie technology and does not contain any personally identifiable information (PII) from the audience.

How does OneAD utilize those data?

After collecting cookie-based data, OneAD will utilize those data including but not limited to: projecting consumer demographic, campaign intelligent optimization and other related service provided to publishers, third-party research house, ad/media agencies and advertisers, such as OneBrandMaster (OBM) and OneID Audience Manager (OAM). Moreover, OneAD relies on interest-based advertising to predict and deliver the most relevant digital ad to consumers based on their viewing behavior.

Enhance your browsing experience cross media and platform

The purpose of data collection is to provide more relevant ad content to audience’s viewing behavior. In order to enhance your browsing experience to audience, partial ads contain ad track technology based on cookie via OneAD ad network so that audience can enjoy relevant ad experience cross diverse media and platforms which includes not only Google, Facebook but also other premium websites such as news, vertical and social websites. The optimized ad experience includes but not limited to continuously deliver relevant ads to audience, deliver content which audience may be interested in, prevent the same content to audience repeatedly and so on.

How do you change cookie preference?

Within your browser, you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third-party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.

Reference to control and delete cookies

Chrome : https://support.google.com/chrome/answer/95647

Firefox : https://support.mozilla.org/zh-TW/kb/delete-cookies-remove-info-websites-stored

IE: https://support.microsoft.com/zh-tw/help/278835/how-to-delete-cookie-files-in-internet-explorer

Safari :https://support.apple.com/kb/ph21411

Edge : https://support.microsoft.com/zh-tw/help/10607/microsoft-edge-view-delete-browser-history